Is your business losing out on online riches?
Recently I saw an article in the Mail on Sunday that I felt it was important to write an article. The article was headed "Online Riches ignored" if you wish to look the article up.
The article discussed how many smaller (micro) enterprises were missing online profits by either not investing, not focusing or not even having an online presence. Here are some of the stats from the article that are a wake up call for entrepreneurs in the UK (and beyond) :
- Micros (small) businesses with less than 10 staff only make about £1,000 sales a year through the web, equal to only 0.6% of their total income.
- But enterprises with 11 "49 staff, earn roughly £175,000 in internet sales, or 4.6% of income.
- Bigger firms with 50 "249 staff earn about £2.5 million or 13.1% of sales on the internet.
Data courtesy of research by Centre for Economics and Business Research and published in the Mail on Sunday, 3rd July 2011
This I found very revealing. What it lets me know is that there's a huge opportunity for small (micro) companies to extend revenue by effective use of an internet presence. Unfortunately many don't realize that it does not matter how tiny their business is, it's important to invest in an online presence.
I recognize that many smaller enterprises don't have the time or capital to invest. Therefore , it is critical to select the right website design partner who can supply a service, at the right prices to supply the best possible results.
Please take a while to take a look at one of my other articles, Does it make sense for a small business owner to build and maintain their own web site? While it may seem to be more cost effective to build and manage your own web site, there's a lot of benefit (time, results, etc) in using a trusted web site design partner.
I hope this article has given food for thought of the superb opportunity for smaller firms to earn more money by making the optimum use of a web presence.
The article discussed how many smaller (micro) enterprises were missing online profits by either not investing, not focusing or not even having an online presence. Here are some of the stats from the article that are a wake up call for entrepreneurs in the UK (and beyond) :
- Micros (small) businesses with less than 10 staff only make about £1,000 sales a year through the web, equal to only 0.6% of their total income.
- But enterprises with 11 "49 staff, earn roughly £175,000 in internet sales, or 4.6% of income.
- Bigger firms with 50 "249 staff earn about £2.5 million or 13.1% of sales on the internet.
Data courtesy of research by Centre for Economics and Business Research and published in the Mail on Sunday, 3rd July 2011
This I found very revealing. What it lets me know is that there's a huge opportunity for small (micro) companies to extend revenue by effective use of an internet presence. Unfortunately many don't realize that it does not matter how tiny their business is, it's important to invest in an online presence.
I recognize that many smaller enterprises don't have the time or capital to invest. Therefore , it is critical to select the right website design partner who can supply a service, at the right prices to supply the best possible results.
Please take a while to take a look at one of my other articles, Does it make sense for a small business owner to build and maintain their own web site? While it may seem to be more cost effective to build and manage your own web site, there's a lot of benefit (time, results, etc) in using a trusted web site design partner.
I hope this article has given food for thought of the superb opportunity for smaller firms to earn more money by making the optimum use of a web presence.
About the Author:
Simon Wilkinson owns of Digital Ark, Colchester Web Design, website hosting and local mobile search business. He also rights a regular blog that provides practical understanding to web site design.